About a year ago, a couple of good friends invited me to help them run a vape shop and eventual e-juice manufacturer in my hometown (Louisville, Colorado). We in this industry believe vaping to be potentially enormously beneficial to public health, and we've been dismayed to see it take a pretty stern beating in the public arena. This, along with the FDA's recent ruling in favor of strict regulation and all of the various local ordinances popping up, have prompted me to action.